You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
There are many businesses, but not every business is a brand. Brand is what makes a business stand a 'class' apart. It is what pulls people to your business. Branding is all about the business, the vision, the philosophy of the people behind the business.
We at ideamagix realise the value of the brand and help you in your endeavor from graphic, logo, print, slogan to banners. We have been the force behind many startups and have helped them realise their brand value.